Logo Design for a Toronto Not for Profit Organization

Statement Care Canada

Logo Design
Brand Identity

Summary

Statement Care Community Services, a Toronto-based not-for-profit organization, sought a comprehensive logo design and a basic website to establish their online presence. The organization, dedicated to empowering marginalized and radicalized individuals, aimed to enhance their visibility to apply for grants and attract new team members. Founded by a group of like-minded women, Statement Care supports women and families to become self-reliant and economically independent, thereby strengthening their communities. Their services cater to a diverse demographic, including individuals facing extreme poverty, mental health issues, substance abuse, interactions with the criminal justice system, trauma and violence, immigration challenges, refugee status, health issues, and disabilities.

Project Goal

The primary goal of this project was to design a logo and develop a basic website for Statement Care Community Services. This would enable the organization to establish an online presence, facilitating grant applications and the onboarding of new team members. The website would serve as a platform to communicate their mission, services, and impact, while the logo would visually represent the organization's identity and values.

Challenge

Brand Identity Creation: Developing a logo that encapsulates the essence of Statement Care Community Services, reflecting their mission to support and empower marginalized communities.

Website Development: Creating a user-friendly, informative, and visually appealing website that conveys the organization's objectives, services, and achievements. The website needed to be easily navigable and accessible to a diverse audience, including potential donors, volunteers, and beneficiaries.

Engagement and Outreach: Ensuring that the website effectively communicates the organization's mission and attracts both grants and new team members. The content and design needed to resonate with a broad audience, including individuals from diverse backgrounds and experiences.

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